to Flavell at Midthorn
Easy to find-Flavell are based in a 12,000 square foot factory at
the heart of Stirlingshire in Scotland. You can find
us easily just off the M9 Edinburgh - Stirling motorway.
I would like your permission to take you on a tour of
our factory and how we can best help you make the most
of our unique resources.
Marketing Process - First of all, commercial
clients usually contact us because they have an exhibition
for which they need brochures or they have a new product
or perhaps they have just moved premises or maybe just
started a new business. Whatever the reason, I like
to insist that between us we appraise exactly what they
would like to achieve from this potential piece of print.
We have a very high level of repeat business and it
is important to me that we do not embark on expensive
adventures just for the sake of artistic indulgence.
Every item you need has to justify its cost with increased
sales or increased efficiency or increased image and
Ideas are our stock in trade - between us we turn them
into tangible thoughts. You tell us what you need -
we organise those needs into tangible products: an image,
a design, a layout, photography, copy writing and finally
rough visuals for you to choose. We then turn these
into real leaflets or brochures or catalogues.
Design and Layout Once we have the
visual we can work on those designs to produce a digital
layout for your proof. We use industry standard graphic
software such as photoshop, illustrator, freehand,
quark xpress, etc on an apple mac platform and can easily
import text and graphics which you may already have
in PC formats such as word, publisher, jpegs, etc. Don't
worry if you are not computer orientated, we are happy
making hi-resolution scans from your images and converting
text from other word processing programmes.
I have been involved with computers since before Microsoft
was born so I have seen all the hype and often see the
advantage of an old fashioned pad and pencil
Specification Once you have decided on your
proof, we can concentrate on the logistics of your job.
How many do you need realistically. It is better to
reprint a new version with current updated information
than save a few pounds and have a cupboard full of useless
brochures taking up space. Who is your target market?
What stock do you want? Is it paper or board, folded
or scored, laminated? We can help with all these potential
Lets move to the pre-press stage. When the proofs are
signed off we are ready to make plates. We use quality
aluminium litho plates so they do not stretch. They
are capable of holding a 2%- 98% dot which means that
we capture 96% of the total colour gamut on
the plate. These plates have the capability of running
well over 100,000 copies without any loss in quality.
For quantities in excess of that we have other plates
which we can use which although dearer extend the print
runs towards 500,000 and more. We also store these plates
for any future print run to save costly remakes for
your next reprint.
We use heidelberg presses, some say the ultimate in
quality printing machinery. I have visited the factory
in Weisloch near Heidelberg several times over my twenty
seven years of printing and can confirm the research
and commitment that Heidelberg persue is very reassuring.
We use single and two colour machines when you need
spot colours. You can print up to 6 colours in one pass
with our large machine, allowing you four process colours
to give you a full colour job plus an additional house
colour or gold or silver as well as a varnish. We are
proud to be one of a very small community of printers
in Eurpe to have this facility.
Folding Once your
job is printed what then? The most common finishing
process is folding which we can do up to a 200gsm board.
Anything over that weight we would score first and normally
supply flat. Our
most popular item is an A4 sheet folded twice to form
a 1/3 A4 leaflet. This style is ideal for enclosing
in a DL office envelope or for standing in a promotional
rack supplied by one of the tourist information distribution
companies. If you require your own racks we can supply
these as well.
cutting and Creasing If your job is too heavy
to fold immediately, we will happily score it for you.
We also offer a die cutting service which is especially
useful for folders. We have a range of standard oversize
A4 folder cutters with side flaps or upflaps or both,
which can interlock or be glued to suit your application.
If you want a specific shape cutting for your promotion,
just let us know what you had in mind and we can organise
a cutter to that exact shape. We are also able to offer
cutters for packaging, labels, boxes, in fact anything
you can think of, we can probably cut and crease it
Book Binding If you
are producing multi-page documents we can gather your
pre-folded sections together and
stitch them into a finished book. We will then guillotine
trim on three edges to give you a delightful job, professionally
presented just ready to give out as a sales brochure
or catalogue or ready to sell as a retail product.
For single sheet collating such as forms or corporate
calendars we have another collator. This will again
give you a quality finished product produced quickly
and efficiently saving you time. effort and cost.
Wire - Binding As
many of you know we produce many thousands of our own
notebooks during the course of a year. To this end we
latest in automated punching and wire-o-binding. This
type of finish is ideal for calendars either with a
thumb cut or without. Any type of notebook is enhanced
by this since the cover can turn back on itself completely
making it easier to write on. We keep white and gold
wire-o as standard and can access many different and
unusual colours for a minimum of 5,000 copies.
Finishing To compliment our finishing department
you can access numbering in any direction on the sheet
which is ideal for forms, hole punching for insertion
into ring binders, perforating, tabbing and indexing.
We are also able to string tags, glue, perfect bind,
make up envelopes, laminate - just about anything that
you might need either in the production of stationery
products or to complete your printing project.
and Packing We don't stop once it is finished,
we have arguably the most sophisticated packing lines
in central Scotland. Automatic shrink wrapping, automated
feeding and cello wrapping for crystal clear bags with
the integral applying of labels and euro hooks all with
minimum quantities of less than 10,000 units. Just tell
us what you need and I am sure we can help
friendly Well - that is us at the end of our
tour. I hope it has proved useful, We try to source all
our materials locally and endeavor to procure environmentally
friendly products from managed forests. All our paper
waste is certified recycled. We at Flavell are aiming
to help the local economy support a better environment.
Tell us how we can help you.